Client: Patagonia

Coursework | Full Campaign

Insight: Few people actively enjoy the great outdoors. Even fewer people put an effort towards the protection of our planet.

Message: Don't just sit there. Do something.

This campaign stands as a public service announcement, reminding citizens of Earth's powerful landmarks while urging the consumer to join Patagonia in efforts to enjoy and protect these landmarks. (* I don't claim rights to any photos used!)