Client: Millennial Women, Inc.

Branding + Art Direction

Millennial Women, Inc. is a startup multimedia platform that brings together women from the millennial generations through life experiences via avenues such as social media groups and content, a podcast, and live tour events. As a graphic designer, I contributed to various branding and promotional materials, including social graphics and merchandise.

Merchandise​

Merchandise items consist of a Millennial Woman pin and "I am a Millennial Woman" tees in two color options. Both items use the Millennial Woman fonts (Didot and Mighty River).

Paper System

The business card utilizes the Millennial Women brand elements, including the pint gradient, the emblem, and the Lato font, which is used for body copy.

MW Talk Promotion​

MW Talk is a traveling podcast hosted in different cities to highlight thought leaders from around the world. These meet-up events encourage MW’s to attend and connect. There have been four events since the launch in April. The team has connected with millennial women in Miami, NYC, LA, and Nashville. The branded materials below are issued out when it is time to introduce a new city.

GIFs

Below is a collection of some of the many GIFs I created for Millennial Women, Inc. Each GIF aligns with the brand elements, including the shades of pink, the fonts, and the empowering phrases. Typically, each GIF introduces the topics of up-and-coming MW events.